广州高校青年教师内部营销发展障碍及激励策略  

On the Obstacles to Young Teachers’Internal Marketing Development and the Corresponding Motivational Strategies

作　　者：罗忠实[1] 何志均[2] 

机构地区：[1]清远职业技术学院高职教育研究所,广东清远511515 [2]广州体育职业技术学院体育产业管理系,广东广州510650

出　　处：《遵义师范学院学报》2013年第2期98-102,共5页Journal of Zunyi Normal University

基　　金：广州市哲学社会科学发展"十一五"规划课题<内部营销与广州市属高校青年教师满意关系的调查与研究>(10Q06)的部分研究成果

摘　　要：广州高校青年教师有独特的成长特点,在高校的内部营销过程中,物质激励难以满足社会需求,高校对人员关系的营销与运营也存在不足,因此,要构建基于"以人为本"、"科学发展"的内部营销策略,提高青年教师的团队精神和战斗力,从而进一步提高学校的市场竞争力。Young teachers in higher schools of Guangzhou have unique characteristics of the growth. In the course of the internal market- ing process in higher schools, material incentives are very difficult to meet the needs of the society, and there exist some short points on higher schools＇ marketing and operations on the staff relationship marketing and operations. Therefore, it is of necessity to establish in- ternal marketing strategies based on the ＂people -oriented＂ and ＂scientific development＂ concepts to enhance teamwork and working ef- fectiveness of the young teachers, thus further improving the market competitiveness of the school.

关 键 词：青年教师 内部营销 激励 员工关系 

分 类 号：F274[经济管理—企业管理]