论中国弱势茶品牌崛起之路  

On the Rising of Chinese Disadvantaged Tea Brands

作　　者：李文杰[1] 

机构地区：[1]浙江农林大学茶文化学院,浙江临安311300

出　　处：《南宁职业技术学院学报》2013年第3期10-13,共4页Journal of Nanning College for Vocational Technology

摘　　要：在名优茶消费时代,中国茶产业迫切需要实施品牌发展战略。中国茶品牌在国际上处于整体弱势,在国内与其他行业比也显弱势。中国茶品牌崛起的障碍是茶品牌的分散和茶品牌竞争的混乱。打造区域公共品牌是弱势茶品牌崛起的必由之路。品牌形象的不断更新与产品更新,是茶品牌永葆生机和活力的法宝。In the consumption age of brand tea, China＇s tea industry presses for implementation of brand devel- opment strategy. As a whole, China＇s tea brand remains disadvantaged both internationally and domestically compared with the other industries. The barrier of China＇s tea brands＇ rising lies in the chaos of brand disper- sion and competitiveness. The inevitable approach for the rising of disadvantaged tea brands is to develop the re- gional public brands, the constant renewal of which in image and productions is the recipe for keeping it ever- lastingly vigorous and vital.

关 键 词：中国 茶 品牌 茶文化 茶产业 

分 类 号：TS971[轻工技术与工程]