乌鲁木齐市社区蔬菜直销点业主满意度调查研究  

Research on Owners' Satisfaction of Vegetables Direct Marketing Stores in Urumchi City Communities

作　　者：李莉[1] 钟莲[1] 梁帝炎[1] 

机构地区：[1]新疆农业大学机械交通学院,乌鲁木齐830052

出　　处：《价值工程》2013年第17期29-30,共2页Value Engineering

基　　金：新疆农业大学校前期资助项目(XJAU201122);新疆农业大学2013年大学生创新项目的阶段性研究成果

摘　　要：以乌鲁木齐市社区蔬菜直销点业主为研究对象,通过问卷调查的方式,建立满意度评价指标体系,应用因子分析法,实现了业主满意度定量评价。结果显示,社区蔬菜直销点业主经营总体满意度不高,经营因子是影响业主满意度水平的主要因子。This paper takes the owners＇ satisfaction of vegetables direct marketing stores in Urumchi City communities as the object of the research. The questionnaire is used to collect the first hand data. The evaluation index system of satisfaction is designed and formed. By using factor analysis, the owners＇ satisfaction is quantitatively assessed. The result shows that owners＇ overall satisfaction is not high. The operating related indexes are the most important.

关 键 词：蔬菜直销点 满意度 因子分析 乌鲁木齐市 

分 类 号：F713.52[经济管理—市场营销]