社会网络环境下用户关系对信息传播的影响作用——以新浪微博为例  

Influence of Users' Relationship under Social Networking Environment on Information Dissemination——Taking Sina Microblog as An Example

作　　者：胡吉明[1] 张蔓蒂[2] 黄如花[1] 

机构地区：[1]武汉大学信息资源研究中心,武汉430072 [2]华为技术有限公司郑州办事处,郑州450008

出　　处：《情报杂志》2013年第6期181-185,共5页Journal of Intelligence

基　　金：教育部人文社科青年基金项目"社会网络环境下信息内容主题挖掘与语义分类研究"(编号:13YJC870008);国家社会科学基金项目"社会化网络环境下信息组织的理论与方法创新研究(编号:10BTQ023)

摘　　要：着重研究了社会网络环境下用户关系对信息传播价值的影响作用。以典型的社会化网络服务模式——微博为调研对象,通过问卷调研揭示了新浪微博中用户关系与微博活动的作用情况,重点分析了关注关系和群体关系对微博传播的影响;进而借助结构方程模型,构建了信息传播价值影响模型,通过模型修正得出信息传播价值明显受到群组关系、互动交流以及关注传播三个因素直接或间接的影响,但影响程度不一。The study of influence on information dissemination by users ＇ relationship under socialization networking environment is of im portant significance. This article took Microblog, a typical socialization networking service, as research object, and revealed the interacting effects between users＇ relationship and Microblog activities, especially the influence on Microblog dissemination by following relationship and group relationship. Utilizing the structural equation modeling, an influence factor model of information dissemination value was then constructed. At last, through the adjustment of the model, it was concluded that the information dissemination value would be obviously influenced by group relationship, interaction communication and following dissemination directly or indirectly, but the influence degrees are different

关 键 词：社会网络环境 信息传播 用户关系 影响作用 结构方程模型 微博 

分 类 号：G201[文化科学—传播学]