我国汽车4S店市场竞争策略的SWOT分析  

Analysis of the Competitive Strategies of 4S Automobile Shops with the SWOT Method in China

作　　者：费永利[1] 邓艳宁[1] 陈建茵[1] 

机构地区：[1]宁波工程学院,浙江宁波315016

出　　处：《科教导刊》2013年第14期173-175,共3页The Guide Of Science & Education

摘　　要：随着我国经济持续高速的发展,汽车产业成为我国的支柱产业,同时中国汽车市场也逐渐进入服务竞争时代,4S店也成为汽车后服务的终端。本文首先论述了我国汽车4S店经营现状,分析了我国汽车4S店在经营中存在的问题,同时运用SWOT方法对我国汽车4S店竞争策略进行了分析,而后提出促进汽车4S店核心竞争力的有效措施,本文的研究对我国汽车4S店的快速发展具有借鉴作用。With the continuing rapid development of our country's economy,automobile industry has become the pillar industry.Meanwhile,Chinese automobile market has gradually entered an age with the competitions of service industry.And the 4S shops have become the terminal service of automobiles.The paper at first expounds the present management situation of 4S shops in our country and analyzes the operating problems of 4S shops.At the same time,it uses the SWOT method to analyze the competitive strategies of 4S shops and puts forward some effective measures for enhancing the core competence of 4S shops,hoping to provide some references for the rapid development of 4S shops in China.

关 键 词：汽车4S店 市场 SWOT 竞争策略 

分 类 号：F273.2[经济管理—企业管理]