新形势下企业核心竞争力建设之途径  

The Paths of Construction of Enterprise Core Competitiveness in the New Situation

作　　者：赵健昌[1] 

机构地区：[1]广西教育学院 政治经济系,广西南宁530023

出　　处：《企业科技与发展》2013年第6期125-127,共3页Sci-Tech & Development of Enterprise

基　　金：2012年度广西教育学院院级科研项目"STP策略在中小企业营销中的运用"(项目批准号:B2012015)的阶段性成果

摘　　要：在现代市场经济环境下,企业能否在激烈的竞争中取胜,取决于企业是否具有核心竞争力。企业要想实现可持续发展,提高核心竞争力是关键。核心竞争力是企业有效整合和利用内外部资源的能力,企业要通过核心竞争力来支持企业的竞争优势,通过竞争优势来确保企业可持续发展。企业核心竞争力建设是关系到企业生死存亡的大事。文章将从6个方面阐述企业核心竞争力建设的途径。In case of the modern market economics, enterprises core competitiveness plays an important role in the fierce competition for enterprises. Improving core competitiveness is the key factor for the sustainable development of enterprises. Core competitiveness is the ability to integrate effectively and utilize internal and external resources. Enterprises sholdd pro- mote the sustainable development by using core competitiveness Io increase competitive advantages. The constnu＇tion of enter- prises core competitiveness is the event to the survival of enterprise. The paper elaborates the paths of constrnction of enter- prise core competitiveness from six aspects.

关 键 词：竞争 市场 创新 核心竞争力 

分 类 号：F270[经济管理—企业管理]