城市会展业竞争力的实证研究——以京、沪、穗为例  

The Competitiveness Research About City Convention & Exhibition Industry ——Take the case of Beijing、Shanghai、Guangzhou

作　　者：庾为[1] 牛英华[2] 

机构地区：[1]北京联合大学旅游学院,北京市100101 [2]北京联合大学商务学院,北京市100025

出　　处：《江苏商论》2012年第12期78-81,104,共5页Jiangsu Commercial Forum

基　　金：北京市属高等学校人才强教计划资助项目(项目编号:PHR201108425);北京联合大学人才强校计划资助项目(项目编号:BPHR2011C03)

摘　　要：城市会展业竞争力主要从相关环境因素、产业政策扶持、内部资源条件、外部产业支持、会展业经营业绩五方面进行评价。本文通过构建城市会展业竞争力评价指标体系,运用定量分析方法对城市会展业竞争力的变化情况及影响因素进行研究,选取国内三大会展中心城市北京、上海、广州进行实证分析,为评价城市会展业竞争力提供理论基础和实现途径。The city competitiveness of the Convention ＆ Exhibition industry is the capability of resources optimization deployment and the driver of the whole development in Convention ＆ Exhibition industry of city and economic growth, compared with other areas.the theory of evaluation of the city competitiveness of the Convention ＆ Exhibition industry can be demonstrated in five aspects, which is the circumstances, industrial policy , internal resources, external industry support and operating performance of the industry itself.The paper is the application of the theory of industry competitiveness to the study about the convention and exhibition industry-based on the competitiveness evaluation Index system, which is exampled by the data from Beijing,Shanghai and Guangzhou.The paper based on the competitiveness evaluation index system will provide theoretical frame and practical methods for the evaluation of convention destination competitiveness.

关 键 词：会展 竞争力 实证研究 

分 类 号：F713.83[经济管理—广告]