青奥会和奥运会与经济互动关系之比较  

On the Comparison of Interaction between Economics and Youth Olympic Games and Olympic Games

作　　者：孙葆丽[1] 罗乐[1] 徐达 

机构地区：[1]北京体育大学,北京100084 [2]南京青奥会组委会专家咨询室,江苏南京210019

出　　处：《北京体育大学学报》2013年第5期1-6,共6页Journal of Beijing Sport University

基　　金：2011年国家社科基金重点项目"青奥会与奥运会主要特点之比较"(项目编号:11ATY002)

摘　　要：主要采用文献资料法、比较法和逻辑分析等研究方法,通过探讨青奥会、奥运会两大赛事与经济互动关系的异同,力求为青奥会和奥运会明确其自身特色,更好的发展提供启示,并为南京青奥会的举办提供理论参考。经济发展为奥林匹克运动的生存发展奠定基础。奥运会是奥林匹克运动的代表,其可持续发展以经济基础为前提;同时它创造出的经济利益也促进了各行业的发展。青奥会诞生于更成熟的经济环境中,其对经济的反作用,与奥运会质同量不同。同时,它的"质"与"新"也受到了商家的青睐。With the method of literature review, comparative study and logic analysis, the paper discusses the differences and similarities between the interactive relations between Youth Olympics and Olympics so as to help the Youth Olympics and Olympics identify their own characteristics and enjoy better development and then provide theoretical references on the holding of the Nanjing Youth Olympics. Olympics is the representative of Olympic movements. Its sustainable development is based on economic foundation. In the meantime it creates economic benefit which facilitates the development of several industries. Youth Olympics are born in a maturer economic en- vironment. It has the same quality but different quantity of the impact on economy. And its ＂quality＂ and ＂quan- tity＂ is favored by companies.

关 键 词：奥林匹克运动 经济 奥运会 青奥会 青少年 品牌形象 品牌战略 

分 类 号：G811.211[文化科学—体育学]