浅谈农药广告内容的设计与制作要求  

Overview of Pesticide Advertising Contents Requirements

作　　者：董记萍[1] 李鑫[1] 刘亮[1] 孙艳萍[1] 刘绍仁[1] 

机构地区：[1]农业部农药检定所,北京100125

出　　处：《农药科学与管理》2013年第6期10-13,共4页Pesticide Science and Administration

摘　　要：随着农药行业的不断发展壮大,农药广告发挥着越来越重要的作用。本文主要从申请材料的准备、内容制作要求和注意事项等方面提出了一些建议和看法,供农药企业及广告申请单位参考。With the continuous developments of pesticide industry, pesticide advertising plays more and more important roles. This article mainly presents some suggestions and views about the preparation of application materials, content requirements and matters needing attention, which maybe help the pesticide enterprises and advertising units to design contents and apply for pesti- cide advertising reviews.

关 键 词：农药广告 内容要求 注意事项 

分 类 号：F713.81[经济管理—广告] F426.72[经济管理—产业经济] D922.294[政治法律—经济法学]