关于提升环京津体育健身休闲圈的思考  

Research on the promotion of the brand strategy of "sports Leisure circle around Beijing and Tianjin"

作　　者：王晓强[1] 马志云[1] 张佳[1] 

机构地区：[1]河北科技大学体育部,河北石家庄050018

出　　处：《河北学刊》2013年第4期218-220,共3页Hebei Academic Journal

基　　金：2010年度河北省社会科学基金项目(HB10TTY004);2012年度河北科技大学科研基金项目(xl201054)

摘　　要：目前,河北省提出的建设"环京津体育休闲圈"的战略构想实施已初见成效。本文在分析当前中国体育休闲产业发展趋势的前提下,探讨了如何进一步提升和发挥这一品牌的示范及带动作用,以更好地为大众体育健身休闲服务。并具体提出突出区域项目特色、提供丰富多彩的体育健身休闲品牌产品、组织策划自己特色品牌体育健身休闲赛事活动及提高体育休闲企业服务质量等发展措施。Today, the brand strategy about＂ constructing Sports Leisure circle around Beijing and tianjin＂ has achieved initial success. Based on the analysis of current development trends of chinaS, we discusse how to further improve and develop the exemplary and leading role of this one brand, and to better serve the public sports fitness leisure service. We put forward the development direction about building the brand strategy of ＂sports Leisure circle around Beijing and Tianjin＂. At the same time, we bring forward the development measures such as and the area projects, providing outstanding characteristics of rich and colorful leisure sports fitness brand product, the organization planning oneself characteristic brand sports fitness leisure activities and improve the competition sports leisure enterprise service quality.

关 键 词：环京津 体育健身休闲圈 品牌战略 

分 类 号：G80-052[文化科学—运动人体科学]