基于企业竞争战略选择偏好的标杆筛选方法  

A Method of the Benchmarks Selection Based on the Choice Preference of Competitive Strategies

作　　者：葛虹[1] 张艳霞[1] 

机构地区：[1]哈尔滨工业大学经济与管理学院

出　　处：《管理学报》2013年第7期972-978,共7页Chinese Journal of Management

基　　金：黑龙江省自然科学基金资助项目(G201017)

摘　　要：通过企业生产性投入的相似性程度来确认标杆的可追赶性,利用自组织映射图来对企业的相似性进行划分;通过与同类企业的DEA超效率比较来确认标杆的超前性。根据企业对成本领先战略、差异化战略以及集中化竞争战略的选择偏好,筛选出有利于企业未来发展的标杆企业。利用我国50家银行2011年年报数据进行实证分析的结论表明:新方法能为企业提供具有战略导向的标杆选择方案。This study uses self-organizing map to identify potential benchmarks based on the similarity of input use. The supper DEA efficiencies are used to identify the industry leaders. Different from other researches, the appropriate target is finally determined based not only on the DEA efficien cy scores but also on the choice preference of competitive strategies such as cost leadership, product differentiation and focus strategy for the decision making units. An empirical study on 50 Chinese banks with 2011 Annual Report data shows that the proposed method is very practical in selection of competitive strategies-oriented benchmarks for inefficient units.

关 键 词：标杆管理 企业竞争战略 DEA超效率 自组织映射 

分 类 号：C93[经济管理—管理学] F224.3