日语广告中的拟声拟态词浅析  

Analysis of Onomatopoeia in Japanese Advertisements

作　　者：杨朝晖[1] 杨丁秀[2] 

机构地区：[1]广东技术师范学院外国语学院,广东广州510665 [2]长沙理工大学外国语学院,湖南长沙410015

出　　处：《广东技术师范学院学报》2013年第4期102-105,共4页Journal of Guangdong Polytechnic Normal University

摘　　要：日语中存在着大量的拟声拟态词。它们不仅多见于日常生活对话和漫画、电视剧等文艺作品中,而且因其模拟声音的变化使语句节奏明快、音声和谐,模拟形态变化使语言更富有感染力的特点而大量出现在日语广告中。以日语广告中拟声拟态词的首尾接龙、同音重复、词形变换以及语义双关现象为例,着重分析其语音、语义及词形特点,进一步揭示日语广告中的拟声拟态词的语义功能、形象色彩和语言修辞效果。There exist a large number of onomatopoeias in Japanese. They not only exist in daily conversations, cartoons, TV dramas and other literary works, but also make sentence concise and clear, and make sound harmonious with the changes in sound simulation. What is more, they even make the language more appealing with the morphological changes and thus appear a lot in Japanese advertisements. This paper, taking onomatopoeia＇s solitaire, repetition, morphological transformation and semantic pun as examples, analyzes its phonetic, semantic and orthographic features, and further reveals the semantic function, image color and language rhetoric effect of onomatopoeias.

关 键 词：日语广告 拟声拟态词 语音效果 语义功能 

分 类 号：H36[语言文字—日语]