基于认知视角的新疆乳品企业经营定位力演进管理研究  

A Research on Evolution Management of Operating Position Force of Dairy Enterprises in Xinjiang Based on the Cognitive Perspective

作　　者：沈建文[1] 

机构地区：[1]新疆财经大学旅游学院,新疆乌鲁木齐830012

出　　处：《新疆财经》2013年第3期18-24,共7页Finance & Economics of Xinjiang

基　　金：新疆维吾尔自治区社会科学基金项目"动态环境下新疆乳制品企业竞争优势演进研究"(08BKS014)

摘　　要：本文从高层决策者认知演进的视角,探讨了新疆乳品企业经营定位力的形成和演进过程,即沿着高层决策者认知演进的本质———认知表征和认知过程知识结构演进的逻辑,揭示了组织学习、高层决策者认知演进和企业经营定位力演进的内在机理,提出了新疆乳品企业经营定位力演进管理的重点是组织学习的管理。From the perspective of the evolution of cognition of senior decision-makers,this paper investigated the formation and evolution of operating position force of dairy enterprises in Xinjiang.Along with the logic that the nature of the evolution of cognition of senior decision-makers is the knowledge evolution of cognitive representation and cognitive process,revealed the internal mechanism of organizational learning,evolution of cognition of senior decision-makers and evolution of operating position force,and proposed that the focus of the evolution management of operating position force of dairy enterprises in Xinjiang is the management of organizational learning.

关 键 词：经营定位力 高层决策者认知 组织学习 演进管理 

分 类 号：F426.82[经济管理—产业经济]