概念隐喻指导下诗型广告欣赏及其翻译策略  

Appreciation of Poetic Advertisements and their Translation Strategies under the Guidance of Conceptual Metaphors

作　　者：杨艺[1] 

机构地区：[1]贵州师范大学,贵州贵阳550001

出　　处：《湖北广播电视大学学报》2013年第7期107-108,共2页Journal of Hubei Radio & Television University

摘　　要：本文首先介绍隐喻在生活中的广泛使用,分析使诗型广告中存在的隐喻,指出诗型广告的优势所在,并以概念隐喻理论框架为基础,探究诗型广告的翻译策略,旨在给广大翻译爱好者一点启示。This paper first introduces the wide use of metaphors in our daily life, analyzes the metaphors in poetic advertisements, and then points out their advantages. Based on the framework of conceptual metaphor theory, the paper explores the translation strategies, aiming to offer some advice to translation lovers.

关 键 词：概念隐喻 认知 翻译 

分 类 号：H059[语言文字—语言学]