谈判桌上的魅力女CEO  

Charming Female CEOs at negotiating table

作　　者：大志视觉 黎平 

出　　处：《经理人》2013年第7期114-117,19,共4页Manager

摘　　要：风云变幻的谈判桌上，双方唇枪舌剑，谁都想尽快探知对方的底牌，争取最大的利益。在这场高智商的博弈中，女性如何四两拨千斤，以柔克刚，以软化硬，用智慧和柔术进退自如，攻守得当？比拼企业实力的背后，可以发挥哪些谈判技巧来赢得谈判主动权？At the negotiating table full of change and turbulence, people try to reach the bottom of the other side and maximize profit in acrimonious debates. In such elite games, what could female CEOs do with their wisdom and tenderness to reach their goal while keeping their ground? Besides the actual power of enterprise, what negotiation skills could be used to gain an upper hand at the table?

关 键 词：谈判技巧 CEO 以柔克刚 企业实力 主动权 博弈 

分 类 号：F272.91[经济管理—企业管理]