创新企业营销增强产品价值  

Innovating Business Marketing and Enhancing Product Value

作　　者：周艺影 

机构地区：[1]温州矾矿,苍南325807

出　　处：《价值工程》2013年第21期129-130,共2页Value Engineering

摘　　要：日臻完善的市场经济,要求企业营销必须向纵深发展,而处于企业核心地位的营销工作涉及到方方面面,必须从营销理念、营销组织、营销渠道、产品营销、品牌营销、服务营销诸多方面加以推进,以实现企业的可持续发展。The gradually perfecting market economy requires enterprises to market in depth and breadth. Marketing is the core of business and involves many factors. In order to achieve sustainable development, the enterprises must advance in marketing concept, marketing organization, marketing channels, product marketing, brand marketing, service marketing and other aspects.

关 键 词：企业全面营销 理念 组织 策略 产品 品牌 服务 

分 类 号：F274[经济管理—企业管理]