流通商主导供应链模式及其实现——相似流通渠道比较转化视角  

DISTRIBUTOR-LED SUPPLY CHAIN MODEL AND IMPLEMENTATION——Based on Comparison and Transformation of Similar Distribution Channels

作　　者：谢莉娟[1] 

机构地区：[1]中国海洋大学管理学院,山东青岛266100

出　　处：《经济理论与经济管理》2013年第7期103-112,共10页Economic Theory and Business Management

基　　金：国家社会科学基金青年项目(13CJY097);中央高校基本科研业务费青年专项(201313028);中国海洋发展研究中心青年项目(AOCQN201229)

摘　　要：随着制造商在分销渠道中的话语权逐步被下游流通商所平衡甚至超越,传统厂商主导型供应链模式不断受到应用限制,而流通商借助渠道优势整合供应链趋势日益强化。从供应链与流通渠道的理论关联出发,基于分销管理的渠道关系能够在拓展至段落供应链的整合关系中获得效率增进。具体应用模式包括:基于W型流通渠道延伸的批发商主导供应链模式,基于R型流通渠道转型的零售商主导供应链模式,基于M型流通渠道分解的第四方物流商主导供应链模式。As manufacturers＇ channel power being balanced or even transcended by the downstream distributors, traditional manufacturer-led supply chain management model is limited, with the increasing strength of distributor-led supply chain. According to relationship between supply chain and similar circu- lation channel, channel relationships based on distribution management can develop to supply chain inte- gration relationships to improve efficiency. The specific application patterns include： wholesaler-led supply chain based on extending of W-type-channels, retailer-led supply chain based on transformation of R-type- channels, 4PL （Fourth Party Logistics） -led supply chain based on decomposition of M-type channels.

关 键 词：流通商主导 供应链模式 相似流通渠道 

分 类 号：F274[经济管理—企业管理]