基于RMP理论的弱势旅游地开发研究——以福建省延平区为例  

A Research on Tourism Exploitation in Disadvantaged Tourism Area Based on RMP Theory——A Case Study of Yanping City,Fujian Province

作　　者：吴剑豪[1] 

机构地区：[1]闽北职业技术学院管理系,福建南平353000

出　　处：《湖南广播电视大学学报》2013年第2期70-75,共6页Journal of Hunan Radio and Television University

摘　　要：本文运用RMP理论从资源、市场和产品三个方面对延平区旅游产品设计与开发进行实证研究,在评价旅游资源和分析旅游产品弹性的基础上,探讨延平区旅游产品创新和空间组合问题,并提出摆脱区域弱势旅游地地位,促进延平区旅游发展的保障措施。With RMP theory,this paper conducts an empirical study on the design and development of tourism products in Yanping city from three aspects,i.e.resource,market and products.Based on the evaluation of tourism resources and the analysis of tourism product flexibility,it explores the problems of tourism product innovation and space combination in Yanping city.Moreover,the paper proposes some safeguard measures which could help to shake off the status as a disadvantageous tourism area and promote the tourism development in Yanping city.

关 键 词：RMP理论 旅游产品 延平区 

分 类 号：F590.3[经济管理—旅游管理]