广州政府主导型展会发展现状与提升对策  

On the Current Situations and Promotion Countermeasures of Government-led Exhibitions in Guangzhou

作　　者：袁亚忠[1] 章晓檀[1] 

机构地区：[1]广东商学院旅游学院,广东广州510320

出　　处：《旅游论坛》2013年第3期66-69,87,共5页Tourism Forum

摘　　要：广州是中国三大会展中心城市之一,会展经济发达,商务会展业已成为广州市重点支持发展的服务产业之一。在众多的展会中,政府主导型展会占有举足轻重的地位。运用大量的统计数据分析了广州政府主导型展会的发展概况及其特点,并针对存在的问题,从明晰政府定位、加强宏观管理、推进制度化、市场化与国际化改革等方面提出了具体的发展对策,旨在为广州会展业的可持续发展提供参考。Guangzhou is one of China＇s three major exhibition cities,and its exhibition economy is developed.Commerce-trade and exhibition has been one of stress supporting service industries in Guangzhou City.Government-led exhibition has an important status in numerous exhibitions.This paper analyses the general development situation of government-led exhibitions in Guangzhou City.And then it puts forward some concrete tactics,including distinct government positioning,strengthening macro-management,boosting the reformation of institutionalization,marketization and internationalization,hoping to provide some references for the sustainable development of exhibition industry in Guangzhou.

关 键 词：政府主导型展会 宏观调控 提升对策 广州 

分 类 号：F713.83[经济管理—广告]