电脑广告制作课程教学探索与实践——以电子杂志《理广门》为载体  

Exploration and Practice on the Teaching of Computer Advertising Course : With the Electronic Magazine " CQUTAD " as the Carrier

作　　者：王敏[1] 

机构地区：[1]重庆理工大学,重庆400054

出　　处：《科教文汇》2013年第21期68-68,72,共2页Journal of Science and Education

摘　　要：广告学是一个在各个大学均有开设的专业,学生就业竞争激烈。重庆理工大学新增该专业后,如何能让学生脱颖而出,如何让我们的专业办出自己的特色,打开专业的知名度成为师生共同的思考。Abstract Advertising is a major opened in colleges and univer- sities, and students＇ employment competitiveness is severe. Since its establishment in Chongqing University of Technology, teach- ers are considering how to make students outstanding, how to make our own features and how to open its visibility.

关 键 词：电脑广告 电子杂志 教学实践 

分 类 号：G642.4[文化科学—高等教育学]