水果种植者鲜果流通模式选择意愿影响因素的实证研究——基于全国4省(市)21县560个柑橘种植者的调查  

Empirical Study on Influencing Factors of Fresh Fruit Logistic Modes of Chinese Fruit Farmers' Choice Willingness——Based on Survey Data of 560 Citrus Farmers from 21 Counties of 4 Provinces/cities in China

作　　者：张艳[1,2] 祁春节[2] 

机构地区：[1]武汉工程大学法商学院,湖北武汉430205 [2]华中农业大学经济管理学院,湖北武汉430070

出　　处：《华中农业大学学报（社会科学版）》2013年第5期86-92,共7页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：国家现代农业(柑橘)产业技术体系(MATS)(CARS-27-07B);教育部博士点基金项目"中国农产品价格传导及其收益分配机制研究"(20110146110008);2012年度中央高校基本科研业务费专项资金资助项目"小农户如何与大市场对接:交易关系及其治理机制研究"(2012MBDX002)

摘　　要：以柑橘产品为例,利用对全国4省(市)21县560个水果种植者的实地调研数据,运用结构方程模型(SEM)对影响水果种植者流通模式选择意愿的因素进行实证分析。研究发现:交易成本、资产专用性、市场不确定性、生产特征以及水果种植者个人和家庭特征对其选择基于紧密合作关系的流通模式具有显著影响。提出以下建议:加强公共信息平台的建设;加大对龙头企业和直采基地的扶持力度;倡导鲜果适度规模经营;积极发展鲜果专业合作社;通过多渠道提高果农的文化水平;鼓励新型合作伙伴关系为特征的鲜果流通模式的发展壮大。Based on survey date from 560 citrus farmers in Zl counties （cities） of 4 provinces,this paper makes a case study in citrus and uses Structural Equation Model （SEM） to analyze the influencing factors of Chinese fruit farmers＇ choice willingness of fresh fruit logistic modes. The result shows that transaction cost, assert specificity, market uncertainty, production characteristics, personal and family at- tributes have significant impact on fruit farmers＇ choice willingness of fresh logistic modes with intimate cooperation. Therefore, this paper proposes several policy suggestions, such as to strengthen the con- struction of public information platform; to indentify supporting leading enterprises and main fruit pro- duction bases; to advocate fresh fruits＇ moderate scale management; to actively develop fruit profession- al cooperatives; to enhance the fruit farmers＇ educational level through multiple channels and to encour- age the development of fresh fruit circulation modes which is characterized with newly intimate cooperations.

关 键 词：水果种植者 鲜果 流通模式 影响因素 规模种植 结构方程模型 

分 类 号：F307.13[经济管理—产业经济]