移动电子商务分销模式在泉州旅游产业的应用  

The Application of Mobile-based E-commerce Marketing Mode in Quanzhou Tourism Industry

作　　者：王强[1] 

机构地区：[1]黎明职业大学外语外贸与旅游学院,福建泉州362000

出　　处：《黎明职业大学学报》2013年第2期53-58,共6页Journal of LiMing Vocational University

基　　金：泉州市哲学社会科学研究规划项目(2012H04)

摘　　要：移动电子商务分销模式能促进区域旅游产业的升级转型与发展。通过对国内旅游服务提供商应用移动电子商务情况的分析,以及对泉州与厦门旅游产业电子商务应用情况的差距发现,认为泉州旅游产业移动电子商务应用主要存在旅游网站建设水平较低、移动电子商务分销应用程度低、旅游服务提供商与旅游门户网站合作程度低等问题,提出泉州旅游产业移动电子商务可从通信运营商、网络信息平台、会员、旅游产品"套餐"与自助定制、C2B逆向拍卖等角度探索分销模式。In this study it is assumed that the application of mobile-based could possibly promote the transformation and upgrading of the tourism industry. E-commerce marketing mode In the contrastive analysis of the mobile-based electronic commerce application of two specific tourists＇ destinations in China, the mobile- based marketing application in Quanzhou was found to be laid behind Xiamen not only on tourism website maintaining but also on the poor application of mobile based E-commerce marketing. So was the inactive coop- eration between the local tourism service providers and the key tourism service outlet websites. Mobile-based E-commerce solutions have been put forward to the local tourism administrative organ by suggesting that Quanzhou tourism industry cooperate with the telecom operators and online traveling service outlet by providing packages with membership advantages and privileges, promotional packages and self-help customized packages, C2B reverse auction and other marketing packages to explore an appropriate mobile-based marketing mode.

关 键 词：移动电子商务 分销 泉州 旅游 

分 类 号：F592.7[经济管理—旅游管理]