国内外绿色饭店标准及认证评级比较研究  

A Comparative Study of the Standards and Certification Systems of the Green Hotel

作　　者：罗东霞[1] 李春颖[1] 

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《旅游学刊》2013年第8期79-86,共8页Tourism Tribune

摘　　要：通过比较国内各种绿色饭店标准,总结中国绿色饭店国家标准的特点,并将绿色饭店国家标准与国际三大绿色饭店认证项目——起源于丹麦的绿色钥匙项目(greenkey)、起源于加拿大的绿色钥匙生态评级项目(green keyeco-rating program)和流行于美国和加拿大的阿托邦绿叶生态评级项目(Audubon green leaf eco-rating program)做比较,分析它们在认证主体、认证内容、持续辅导、分级体系及市场推广等方面的差异,揭示中国绿色饭店国家标准的优势和不足,为有关部门完善及推广绿色饭店国家标准及认证评级提出具体建议。This paper analyzes the characteristics of Chinese green hotel national standards, comparing them with three internationally influential green hotel certification programs from Europe and North America. The similarities and differences of the certification systems are discussed？ While suggestions to improve？ A Chinese certification program is proposed. Three domestic standards （ LB/T007 - 2006, SB/T10356 - 2002, GB/T21084 - 2007） of green hotels in China are compared. The （GB/T21084 -2007） Chinese national standard is the most complete, specific and process - oriented program. National green hotel standards generally cover rooms, food and beverages, and architectural design. National standards are more clearly illustrated by numeric ratings and scales from one to five are more elaborate in the information they provide. Therefore, the （GB/T21084 -2007） national standard was chosen to represent Chinese green hotel standards for further comparison. This paper evaluates the selected Chinese national standard with three international green hotel certification programs. These are the European Green Key program originating in Denmark, the Canadian Green Key eco-rating program and the Green Leaf eco-rating program popular in the United States and Canada. The similarities and differences of these certification systems are analyzed, exploring certification？ subjects, content, continuous counseling, rating systems and marketing. The Danish, United States and Canadian green hotel certification programs have a broader certification scope, are more focusing on staff involvement and training, pay more attention to continuous counseling, set clearer rating specifications and are more market-driven in certification organization and processes when compared with the Chinese program. Further, the North American and European programs are rapidly expanding internationally through efficient marketing drives. This paper suggests a number of improvements to the national Chinese green hotel standards and other domestic C

关 键 词：绿色饭店 绿色钥匙 评级 

分 类 号：F719[经济管理—产业经济] F203