案例教学法在国际营销教学中的应用研究  

Research on the Application of Case-based Teaching in International Marketing

作　　者：李巍[1] 席小涛[1] 

机构地区：[1]重庆理工大学管理学院,重庆400054

出　　处：《黑龙江教育学院学报》2013年第7期62-64,共3页Journal of Heilongjiang College of Education

基　　金：教育部哲学社会科学研究重大课题攻关项目(10JZDH005);重庆理工大学科研启动基金项目(2012ZD27)

摘　　要：随着案例教学法在大学教育中的普及,国际营销教学中的案例教学越来越受到重视;但当前国际营销教学中对案例教学法的运用还存在不足,极大地限制了案例教学法对提升教学效果的重要价值。鉴于此,从营销学与国际营销学的差异入手,对当前国际营销案例教学存在的诸多现实问题进行归纳与总结,在此基础上对案例教学法在国际营销教学中的实施策略进行深入分析与探讨,旨在为提升国际营销教学水平提供有价值的启示与建议。With the popularization of case-based teaching in university education, its application in International Marketing is gai- ning more and more emphasis. However, there are still some problems in its application in International Marketing, greatly limiting the significant value of case-based teaching in promoting teaching effectiveness. Therefore, this paper summarizes the practical problems in case-based teaching of International Marketing from the difference between Marketing and International Marketing and then makes anal- ysis and discussion of the implementing strategies of applying case-based teaching in International Marketing in order to provide valua- ble inspiration and suggestions to improve the teaching quality of International Marketing.

关 键 词：案例教学法 国际营销 现实问题 实施策略 

分 类 号：G642[文化科学—高等教育学]