基于模糊聚类分析理论的旅游服务供应链服务包设计  

Service Pack Design in Tourism Service Supply Chain Based on Fuzzy-Cluster Analysis Theory

作　　者：周世平[1] 周永务[1] 王海娟[1] 

机构地区：[1]华南理工大学工商管理学院,广东广州510641

出　　处：《系统工程》2013年第6期95-99,共5页Systems Engineering

基　　金：教育部人文社会科学研究一般项目(11YJA630063);国家自然科学基金资助项目(70971041);广东省软科学项目(2011B070300041)

摘　　要：近年来服务业的发展使企业界及学术界从对产品供应链的研究逐步过渡到了对服务供应链的研究。在旅游服务供应链中,旅行社为旅客提供了众多基本服务产品(如景点服务、酒店服务、餐饮服务等),但由于旅客的偏好不同,不仅仅是追求简单的基本服务产品,而是几种基本服务产品的组合产品,本文称之为服务包。服务包的设计对旅行社来说非常关键,本文应用模糊聚类分析理论为旅行社服务包的设计提供一种科学的方法,帮助旅行社决策层做出有效的决策。In recent years, the study of service supply chain has been received more and more attention by business circle and academia because of the development of service industry. In Tourism Service Supply Chain, lots of basic service products （such as Viewpoints, Hotels, Repast etc） have been provided to travelers by travel agency, due to the different preferences of travelers who not only simply pursue basic service products but also the combination of them, which we call service pack. In this paper, we will introduce Fuzzy Clustering Analysis Theory to design service pack which will help travel agency to make decisions.

关 键 词：旅游服务供应链 服务包 模糊聚类分析理论 

分 类 号：F274[经济管理—企业管理]