基于博弈论的网络社区舆情传播模型  

Model of network community public opinion spread based on game theory

作　　者：王杨[1] 尤科本 王梦瑶[1] 黄亚坤[1] 陈付龙[1] 赵传信[1] 

机构地区：[1]安徽师范大学数学与计算机科学学院,安徽芜湖241000

出　　处：《计算机应用研究》2013年第8期2480-2482,共3页Application Research of Computers

基　　金：中国博士后基金项目(20100480701);国家教育部人文社科青年基金项目(11YJC880119);安徽师范大学创新基金项目(2012cxjj09)

摘　　要：针对网络社区动态、交互的舆情传播问题,提出了基于博弈论的舆情传播模型(POBGT)。利用在动态概率条件下的博弈策略构成博弈树和收益矩阵,从网络社区内部与外部分别对动态舆情传播进行分析;构建的模型能够从动态和交互两方面描述传播过程,最终能够形成稳定的状态。仿真结果表明,网络社区中舆情传播在一般情况下具有初期传播平稳,后期倾向某一方形成具有一定影响的舆论。In order to solve the dynamic and interactive community of internet of public opinion＇s spread,this paper proposed the game theory. Game strategies under the conditions of dynamic probability constituted the game tree and payoff matrix. From both internal and external community of internet, it analyzed the dynamics of public opinion spread. The model could describe the dynamic and interactive communication process, and could form a stable state at last. Simulation results show that public o- pinion in the community of network spread in the general case with the early spread of smooth, and gradual tendency of a party to the formation of public opinion has a certain impact.

关 键 词：网络社区 舆情传播 博弈树 收益矩阵 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]