一头大象的中国之旅  

China is Taking Note

作　　者：周恒星[1] 

机构地区：[1]《中国企业家》编辑部

出　　处：《中国企业家》2013年第16期78-81,11,共4页China Entrepreneur

摘　　要：胖子菲尔·利宾（Phil Libin）来到北京的第二天,就被潘石屹、张欣夫妇拉去参观了位于北京的最新的SOH0大厦。利宾是Evernote（印象笔记）的CE0,这家位于硅谷的全球最大云笔记公司在过去整年一直在做着这样一件事情：进入中国市场。On Evernote CEO Phil Libin's second day in Beijing he was dragged by the husband and wife team of Pan Shiyi and Zhang Xin to visit the newest SOHO building in Beijing.Located in Silicon Valley,Evernote,the largest cloud notetaking company in the world has been trying to achieve one goat enter the Chinese market 'Our dream is to create an App that becomes a second brain for everyone. A smart brain that can record everything and make the world wiser,' says Libin.A pioneer or cannon fodder? Evernote is looking to provide an example for the next Silicon Valley company that wants to enter China.

关 键 词：中国市场 大象 SOH0 潘石屹 CE0 北京 笔记 公司 

分 类 号：F723[经济管理—市场营销]