对《区域产业品牌化战略研究》一文的质疑与商榷  

Discussion of the Article “Location Industry Branding Strategy”

作　　者：徐进亮[1] 剧亮静[1] 阮慧[1] 

机构地区：[1]对外经济贸易大学国际经济贸易学院,北京100029

出　　处：《华东经济管理》2013年第4期161-163,172,共4页East China Economic Management

基　　金：2011年教育部人文社会科学研究规划基金项目"原产地领域研究及其政策实用性分析"(11YJA630166);北京市自然科学基金资助项目"北京市政府采购促进科技成果转化的实证与政策研究--基于VAR模型"(9132016)

摘　　要：《厦门大学学报》(哲学社会科学版)于2011年第2期上刊发了《区域产业品牌化战略研究》一文,其中存在两点值得商榷之处:首先在阐释地理标志时,错误地使用了原产地的相关理论;其次,将区域内地理标志权的保护和产业集群的发展局限于品牌推广,同时未能有效解决原文中提及的"公地悲剧"问题。在就相关问题提出质疑和商榷的基础上,我们建议区域产业聚集区应通过集体商标、原产地标记注册的双重保护来解决"公地悲剧"等问题,以实现区域产业的跨越式发展。In the article ＂Location Industry Branding Strategy＂, issued by Journal of Xiamen University （Art ＆ social Scienc- es） in the second edition of 2011, there were two questionable points, for one hand, in the interpretation of the geographic marks, the article wrongly used related theory about the origin, tbr the other hand, the protection of the right of geographical indication and the development of industrial cluster were limited to the brand promotion in that article, resulting in that the sug- gestion of that article failed to effectively solve the mentioned problems, such as the ＂tragedy of the commons＂. Base on ques- tioning and discussing on some related points for that article, this paper suggested that the regional industry areas should regis- ter both the marks of origin and the tradenmrk protection to acquire dual protection solving the so called ＂public tragedy of the commons＂ and realizing the leaping development of the regional industry.

关 键 词：地理标志 原产地标记 通用名称 原产地标记注册 

分 类 号：F273[经济管理—企业管理]