众筹商业模式研究  

作　　者：范家琛[1,2] 

机构地区：[1]郑州轻工业学院经济与管理学院 [2]郑州轻工业学院经济学系

出　　处：《企业经济》2013年第8期72-75,共4页Enterprise Economy

基　　金：2011年度国家软科学研究计划项目"产业共性技术创新平台的构建与实现研究"(批准号:2011GXQ4D063)

摘　　要：本文分析了众筹的概念,论述了众筹的起源与发展的基本状况,对众筹商业模式中的筹资人、中介机构和出资人三位一体的结构与流程进行了分析,基于价值逻辑角度,从价值发现、价值匹配和价值获取三个层面对众筹商业模式进行了理论分析,总结出众筹商业模式的优势在于促进微创业和激励"草根"创新。作为全新的商业模式,众筹模式在我国尚处在起步阶段,需要探索和完善,需要我们认真研究并防范在实践过程中存在的法律风险。This thesis describes the concept of crowd - funding, explores its origin and general history of development, and then analyzes the trinity structure of fundraiser, intermediary agent and investor and its operation flow in the crowd- funding business model. From the perspective of value logic, this thesis bases its theoretical analysis of crowd -funding business model on value discovery, value matching and value acquisition, and makes a conclusion that the advantage of crowd - funding business model is that it encourages micro self- employment and invigorates ＂ Grass Root＂ innovations. As a brand- new business model, crowd - funding is currently at its starting - up stage in China. Thus, it is necessary for us to conduct serious studies and avoid legal risks during its operation process.

关 键 词：众筹 商业模式 价值逻辑 

分 类 号：F270[经济管理—企业管理]