基于淘宝网平台的高职大学生网上创业问题研究  

On Vocational College Students’ Online Entrepreneurship via Taobao Platform

作　　者：施玉梅[1] 

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《无锡商业职业技术学院学报》2013年第4期47-51,共5页Journal of Wuxi Vocational Institute of Commerce

基　　金：江苏省教育科学"十二五"规划课题(D/2011/03/121)

摘　　要：基于淘宝网平台的网上创业具有投资少、经营灵活的优势,在大学生面临较大就业压力的环境下,是一条切实可行的自我创业之路。文章分析了高职院校大学生淘宝网创业的优势和可行性,详细阐述了大学生淘宝网创业的路径和方法,并对大学生网上创业提出了一些可行的建议。Online business based on Taobao platform has the advantages of less investment and flexible operation,which is a suitable and practical way for college students to develop their entrepreneurship because of the fierce competition in job hunting.This paper analyzes the advantages and feasibility of college students starting business via Taobao platform,discusses the ways and methods which the students may adopt to start their businesses via Taobao platform,and then puts forward some suggestions.

关 键 词：淘宝网 网上商店 大学生创业 网上平台 网店推广 

分 类 号：G712.41[文化科学—职业技术教育学]