新产品终端营销策略探析——基于双汇集团的产品分析  

Analysis of Terminal Marketing Strategies of Shineway New Products

作　　者：李学荟[1] 李学俭 

机构地区：[1]漯河职业技术学院,河南漯河462002 [2]中国石油玉门油田分公司,甘肃酒泉735000

出　　处：《价格月刊》2013年第8期69-72,共4页

摘　　要：双汇集团在长期发展过程中,形成了卓有成效的新产品终端营销策略,并依靠其强大的执行力,每年都能够成功地将新产品运作上市。在阐述双汇新产品终端营销策略理论支撑的基础上,进一步分析和总结了其新产品终端营销策略的实践经验。In the long-term development process, Shineway group established highly effective new products marketing strategies, and with the help of its strong execution brought new products to market successfially each year. On the basis of an- alyzing many marketing theory supporting the Shineway new products terminal marketing strategies, this paper goes further to analyze and summarize experinces and practices of Shinewav＇s new !0roducts terminal marketing strategies.

关 键 词：营销管理 双汇新产品 终端营销策略 

分 类 号：F713.54[经济管理—市场营销]