多元化战略视角下的企业社会绩效驱动机制研究  

Driven Forces of Corporate Social Performance under the View of Diversification Strategy

作　　者：倪昌红[1] 张洁慧[1] 

机构地区：[1]江西理工大学,赣州341000

出　　处：《工业技术经济》2013年第9期63-71,共9页Journal of Industrial Technological Economics

基　　金：国家自然科学基金"我国稀土战略开发及出口产业规制政策研究"(项目编号:71241021);江西省赣鄱英才555工程项目;江西省社科基金"公司治理特征;多元化战略与企业社会绩效关系研究:以有色行业为典型样本"(项目编号:12GL44)

摘　　要：基于战略视角考量企业社会绩效的形成机理，通过选取2000—2011年间沪深两市制造业上市公司数据分析表明，企业的社会绩效受多元化战略的影响，而多元化战略又受企业治理结构的影响，且多元化战略对企业社会绩效的影响受企业的短期财务导向和组织冗余的调节。具体地，产品多元化与地域多元化战略强化了企业社会绩效；而独立董事所占董事会比例会抑制产品多元化战略，财务杠杆越高、管理层持股比例越高则企业进行多元化的动机越强。并且，企业的短期财务导向越强则多元化战略对社会绩效的正向影响会减弱，而组织冗余资源越多则多元化战略对社会绩效的正向影响会增强。Under the view of diversification strategy, we investigate the driven forces of corporate social performance （CSP） with year 2000 to 2011 period data of China＇s listed companies. The results show that CSP is influenced by diversification strategy and diversifi- cation itself is influenced by corporate governance structure. Moreover, relatiomhips between diversification and CSP are moderated by firm＇s short term financial orientation and organizational slack. Specifically, product diversification and area diversification enhance CSP whereas independent director ratio restrain product diversification, and finance leverage and management stock ownership promote two kinds of diversifications. What＇s more, high level of short term financial orientation weaken the relationship between diversification strategies＇ positive influences on CSP, but high level of organizational slack strengthen the positive relationships between diversifications and CSP.

关 键 词：企业社会绩效 多元化 公司治理 组织冗余 财务导向 

分 类 号：F270[经济管理—企业管理]