探析我国中小企业的品牌发展现状及策略  

Brand Status and Strategy of the Small and Medium-sized Enterprises in China

作　　者：王礼刚[1] 

机构地区：[1]重庆交通大学研究生部,重庆400074

出　　处：《重庆交通大学学报（社会科学版）》2013年第4期62-63,74,共3页Journal of Chongqing Jiaotong University:Social Sciences Edition

摘　　要：随着今年来国际贸易需求的萎缩和劳动力成本的提高,我国中小企业的发展面临严峻挑战。具体分析实施品牌战略的优势,以及我国中小企业的品牌发展状况,并针对我国中小企业实施品牌战略所遭遇的问题提出了建议和措施。Along with shrinking of the international trade demand and the improving of the labor cost,the small and medium-sized enterprises face the challenge of development.The advantage of brand strategy and the state of brand development of small and medium-sized enterprises in China are analyzed.Relevant suggestions and measures for the problem of implementation of brand strategy encountered in China are given.

关 键 词：中小企业 品牌战略 发展 

分 类 号：F272.1[经济管理—企业管理]