制造商促销努力下的收益共享契约协调模型研究  

The Revenue Sharing Contract Coordination Model with Manufacturer Sales Promotion Effort

作　　者：庞庆华[1,2] 张月[3] 胡玉露[1] 陈华敏[1] 

机构地区：[1]河海大学企业管理学院,江苏常州213022 [2]河海大学企业信息化与工业工程研究所,江苏常州213022 [3]常州工学院计算机信息工程学院,江苏常州213022

出　　处：《湖南工业大学学报》2013年第3期90-96,共7页Journal of Hunan University of Technology

基　　金：教育部人文社会科学基金资助项目(10YJC630188);中央高校基本科研业务费专项资金资助项目(2011B04814);江苏省高校哲学社会科学基金资助项目(2011SJD630006)

摘　　要：在三级供应链中,分析了制造商的促销努力因素对收益共享契约协调供应链的影响。研究发现由于制造商只获得了由于其促销努力行为活动而带来的收益中的一部分,但却要承担所有的努力活动成本,因而此时收益共享契约无法协调供应链。为此,提出了在三级供应链中的一个交易过程或者两个交易过程引入数量折扣策略,解决了单纯的收益共享契约无法协调供应链的问题,使得供应链恢复到协调状态;并对模型进行了优化,给出最优契约参数的确定方法。最后通过算例对各种契约模式进行了分析比较,验证了改进的收益共享契约的正确性。Analyzes the effect of promotional effort factors of a manufacturer on the supply chain coordination by revenue-sharing contract in three-level supply chain. The study indicates that as the manufacturer only obtains a part of the benefits from its promoting activities and bears whole activities cost, thus the revenue-sharing contract is unable to coordinate supply chain. For that, proposes the introduction of the quantity discount policy in one transaction or two transactions of the three-level supply chain to solve the problem that the revenue-sharing contract unable to coordinate, and regain the supply chain coordination. Optimizes the model and gives the method to determine the optimal contract parameters. Finally, illustrates the model through a numerical example.

关 键 词：供应链协调 供应链契约 收益共享契约 努力因素 数量折扣契约 

分 类 号：F274[经济管理—企业管理]