基于客源市场实证分析的乡村旅游发展模式研究——以成都市三圣乡为例  

Research of Rural Tourism Developmental Pattern Based on Tourist Market Empirical Analysis——A Case Study in the San Sheng Town of Chengdu City

作　　者：秦远清[1] 吴佩睿[2] 

机构地区：[1]四川大学建筑与环境学院,成都610065 [2]四川大学历史文化学院,成都610065

出　　处：《四川环境》2013年第4期96-102,共7页Sichuan Environment

基　　金：四川大学哲学社会科学青年基金项目支持(2008009)

摘　　要：本文选择成都富有特色的乡村旅游个案调查,对客源市场采用Likert Scale方法和SPSS软件分析,对如何凸显地方特色,构建"乡村—生态—民俗文化"的乡村旅游发展模式,推动乡村旅游可持续发展,提出了现实指导建议。The study was conducted in regions with rural tourism features.Methods of Likert Scale and software as SPSS were used in research of customer market.This paper also contributes practical and heuristic suggestions about how to prominently reflect the local characteristics,establish the rural tourism developmental pattern of rural-ecology-folk culture and promote rural tourism sustainable development.

关 键 词：成都 乡村旅游 发展模式 研究 

分 类 号：X171.4[环境科学与工程—环境科学]