基于IPA方法的上海崇明岛生态旅游评价研究  

Study of Eco-tourism Evaluation in Shanghai Chongming Island Based on IPA Assessment

作　　者：王立龙[1] 

机构地区：[1]上海杉达学院管理学院,上海201209

出　　处：《科技通报》2013年第9期228-232,共5页Bulletin of Science and Technology

基　　金：上海高校青年科研骨干培养计划(晨光计划)(11CGB02)

摘　　要：生态旅游是以环境友好为特点的一种新兴旅游形式,IPA(important and performance analysis)即"重要性与满意度评价分析方法",是一个广泛应用于对研究对象进行综合评价的重要方法。本文以崇明为例,开展游客对崇明生态旅游的满意度及相关要素的重要性评价研究,比较它们的差异,在此基础上,构建崇明生态旅游感知评价的IPA四象限图,旨在为发展崇明生态旅游提供对策。研究得出:"高重要性、低满意度"的重点改进区域包括六个要素,分别是"专业人才缺乏","人员素质不高"、"村民保护意识不强"、"管理水平低下"、"卫生状况堪忧"、"垃圾处理设施不全"。Ecological tourism is the emerging forms of tourism which is environmentally friendly , the tt＇A （important and performance analysis） is ＂the importance and satisfaction evaluation method＂, which is widely used on evaluating the object of research. This paper took Chongming as an example, study on evaluating visitors＇ s satisfaction and reiated factors of importance of eco-tourism as well as comparing their differences, on this basis, IPA＇ s four quadrant diagram of eco-tourism evaluation of perception was constructed, which aimed at offering the countermeasures for development of ecological tourism in Chongming. In a conclusion , the key improving area which is high importance and low performance including six elements： absence of professional faculty, low quality of staff, weak protection awareness in villagers, low level of management, bad condition of hygiene, lack of garbage facilities.

关 键 词：生态旅游 体验要素 旅游评价 IPA 上海崇明岛 

分 类 号：X196[环境科学与工程—环境科学] F592.7[经济管理—旅游管理]