制造服务化对企业绩效的影响机制研究  

The impact mechanism of the servitization of manufacturing on business performance

作　　者：李海涛[1] 李华山[1] 田也壮[1] 

机构地区：[1]哈尔滨工业大学管理学院,黑龙江哈尔滨150001

出　　处：《哈尔滨工程大学学报》2013年第7期933-938,共6页Journal of Harbin Engineering University

基　　金：国家自然科学基金资助项目(71002060)

摘　　要：针对现有制造企业服务化转变研究中缺乏实证研究这一不足,采用国际制造战略调查第5版(IMSS-V)数据库对制造企业服务化转变与企业绩效的关系进行了实证研究,并讨论了服务增强实践的中介作用以及网络技术的调节作用,通过层次回归的方法对中介效应和调节效应进行了检验.研究结果表明:服务导向对企业绩效有正向影响,服务增强对服务导向与企业绩效具有中介作用,在网络技术应用水平高的企业中,服务增强更容易对投资回报率产生正向影响.企业的顾客服务导向可以提升企业绩效,对于现代制造企业,在服务转变的过程中,一定要重视网络技术的使用.There was a shortage of empirical research in the research of servitization change of modern manufactur- ing enterprises. Aiming at this shortage, the relation between servitization change of manufacturers and business performance was researched by empirical research method based on the 5th edition International Manufacturing Strategy Survey （IMSS-V） database. The mediation effect of service enhancement and regulation effect of network technology were discussed and tested by the hierarchical regression method. The research results reveal： 1 ） service orientation is positively related to business performance; 2） service enhancement has mediation effect on service o- rientation and business performance; and 3） for the enterprise having a high level of network technology applica- tion, service enhancement is easier to generate positive influence on the return on investment. The service orienta- tion for customer may enhance business performance, and thus we should attach importance to network technology during the service change process.

关 键 词：制造服务化 服务导向 服务增强 企业绩效 网络技术 影响机制 

分 类 号：C935[经济管理—管理学]