企业战略管理及其后评价方法研究  

Method for Strategic Management and Post-Evaluation of Enterprise

作　　者：杨惠萍[1] 穆铎[1] 陶勇寅[1] 

机构地区：[1]中国石油天然气管道局

出　　处：《石油科技论坛》2013年第4期29-33,71,共5页PETROLEUM SCIENCE AND TECHNOLOGY FORUM

摘　　要：战略是对实现目标的谋划,战略管理是实现目标的保障。介绍了企业战略及战略管理的基本概念,指出企业战略管理可分为战略分析、战略形成、战略准备、战略实施、战略评价、战略控制和战略储备7个阶段,阐述了各阶段的主要任务。战略及战略管理应遵循科学性、系统性、协调性、可持续性、现实性、可测性、共赢性7项原则。战略管理后评价是企业完善战略的重要手段,提出了战略管理后评价主要指标体系。采用德尔菲法结合灰色评价及模糊层次法对战略管理指标体系进行了后评价,通过实例应用表明评价方法有效、实用。Strategy is a plan for fulfillment of the objective while strategic management is a guarantee for fulfillment of the objective. This article briefs about the conceptions on corporate strategy and strategic management. It points out that corporate strategic management can be divided into seven stages, such as strategic analysis, strategic formation, strategic preparation, strategic implementation, strategic evaluation, strategic control and strategic stockpiles, with the main task of each stage elaborated. It also comes up with seven principles for strategy and strategic management-scientific property, systematic property, coordinative property, sustainability, realistic property, measurability and win-win property. Post-evaluation of strategic management is an important measure for an enterprise to perfect its strategy. The article puts forward the system of main indexes for post-evaluation of strategic management. The scientific and practical methods, such as Delphi method, gray evaluation and ambiguous level method, are adopted to bring the index system of strategic management under post-evaluation. Application cases indicate that those methods are effective and applicable.

关 键 词：战略管理 后评价 灰色评价 模糊层次法 

分 类 号：F272[经济管理—企业管理]