美国中小型报纸赢利路径创新：解读皮尤研究《四个成功个案》  

Profitable Ways of Newspapers in the USA:Analysis of Pew Research's "Four Revenue Success Stories"

作　　者：余婷[1,3] 林娜[2] 余坪[1] 

机构地区：[1]四川省社会科学院新闻传播研究所 [2]西南交通大学外国语学院 [3]四川大学文学与新闻学院

出　　处：《国际新闻界》2013年第8期164-170,共7页Chinese Journal of Journalism & Communication

摘　　要：报业数字化转型过程中,如何创新赢利路径始终是报业同行最为关注的话题,它的成功与否也直接关系到报纸数字化转型的效果。2013年2月,皮尤研究的"杰出新闻项目"发布了题为《四个成功个案》研究报告,报告总长近两万字,就四份发行量在10万份以下的、具有代表性的中小型报纸赢利路径创新进行了深入的调查。本文拟通过解读该报告,引介并评价美国中小型报纸在赢利路径上的创新举措。The innovation on profitable ways for digital newspaper is deeply concerned by newspaper industry, and it is directly related to the effects of the digitalization of newspapers. On Februaryl 1, 2013, Pew Research Center＇s Project for Excellence in Journalism issued a report named Newspapers Turning Ideas into Dollars： Four Revenue Success Stories＂, which is based on the investigation on the innovation made separately by 4 representative newspapers. Through the interpretation of this report, this article aims to introduce and arouse the discussion on innovations made newspapers with small or medium format in the USA.

关 键 词：报业 传媒经济 数字化 传统媒体 媒体转型 

分 类 号：G219.712[文化科学—新闻学]