基于顾客矩阵分析的产品-市场战略  

Market Strategy Products Based on the Analysis of Customer Matrix

作　　者：李占雷[1] 

机构地区：[1]河北建筑科技学院经济管理系,河北邯郸056038

出　　处：《决策借鉴》2000年第6期38-40,共3页

摘　　要：通过顾客让渡价值、产品竞争力与企业竞争优势之间关系的分析 ,介绍了企业如何基于顾客矩阵对产品竞争力的判断去选择其适宜的产品This paper analyses the relationships among the customer delivered value, the product competitiveness and the competitive advantage of the enterprise, and introduces the suitable thought of product market strategy that the enterprise may choose based on the customer matrix orientation of product competitiveness.

关 键 词：顾客让渡价值 产品竞争力 顾客矩阵 竞争战略 

分 类 号：F272.3[经济管理—企业管理]