关于新形势下煤炭营销市场运营的思考  

Thoughts on Market Operation of Coal Marketing Under New Situation

作　　者：刘奇锋[1] 

机构地区：[1]河南交通职业技术学院,郑州450002

出　　处：《煤炭技术》2013年第9期262-264,共3页Coal Technology

摘　　要：市场经济高速发展趋势下,不断变化的煤炭市场为煤炭企业的发展带来了更大空间和无限商机。因此,如何在激烈的市场竞争环境和压力下改革、发展煤炭营销新模式,便成为煤炭企业全面开展营销工作的新要求,同时也是新形势下煤炭营销市场运营的首要问题。文章通过对煤炭市场运营现状和存在问题的揭示,强调了当前煤炭企业实施营销市场运营战略的必要性,并深入探讨在新的经济条件下更好地实现煤炭营销市场运营管理的方法和策略。The market economy trend of development, changing the coal market for coal enterprise development brings more space and unlimited business opportunities. Therefore, how in the fierce market competition environment under pressure and reform, development coal sale new pattern, will become the coal enterprises to develop marketing work of the new requirements, but also under the new situation of coal market operation problem. Based on the coal market operation status and the existing problems are revealed, the current coal enterprises to implement marketing operation strategy necessity, and discusses in the new economic condition better realize the coal marketing management method and strategy.

关 键 词：煤炭营销 市场运营 必要性 

分 类 号：F274[经济管理—企业管理]