基于专用技术深化和应用领域拓展的企业升级——针对大族激光的案例研究与理论模型的提炼  

Enterprise Upgrading through Technological Advancement and Application Expansion: a Case Study and Theoretical Framework Based on Han's Laser Technology Co. Ltd.

作　　者：毛蕴诗[1] 罗顺均[1] 熊炼[2] 

机构地区：[1]中山大学管理学院 [2]招商银行股份有限公司广州分行

出　　处：《学术研究》2013年第9期57-65,159,共9页Academic Research

基　　金：国家自然科学基金项目"产品功能拓展的企业升级研究--基于劳动密集型企业的分析"(71172159);广东省哲学社会科学"十一五"规划特别委托项目"基于海内外市场的广东大企业扩展研究"(GD10TW05)的资助

摘　　要：本文基于对企业升级实践的观察和文献研究,选取深圳市大族激光为案例研究对象。剖析大族激光设备企业聚焦专用技术——激光加工技术和加工设备,持续进行技术深化和拓展应用领域的过程。探讨大族激光通过产品功能替代或功能拓展,进入传统产品市场,并创造许多新的市场,迅速成长并大幅度提升产品附加值,而成功升级的策略与路径。最后,根据对案例企业的研究提炼出基于专用技术深化和应用领域拓展的企业升级模型,讨论了该模型在解释企业升级方面的价值。The paper evolves findings from an observation and theoretical examination of enterprise upgrading. Han 's Laser Co. Ltd. in Shenzhen is selected as the case company. It analyzes how the company concentrates itself on the specialized technology-laser processing technology and laser processing equipment, and how it keeps on technological advancement and application expansion. The paper further examines Han 's Laser's penetration into the existing market, creation of new markets, its rapid growth, and substantial enhancement of value-added product by product function substitution and product function expansion, thus capturing the strategy and route for its successful upgrading. On the basis of the case study, a framework of enterprise upgrading is proposed upon advancement and applications expansion of proprietary technology, and the framework's explanatory impli cations for enterprise upgrading is discussed.

关 键 词：专用技术深化 产品功能拓展 企业升级 

分 类 号：F270[经济管理—企业管理]