图说前沿科学成果的视觉传播  

Illustrated Explanation of the Visual Communication of Frontier Scientific Results

作　　者：王国燕[1] 汤书昆[1] 

机构地区：[1]中国科学技术大学

出　　处：《科学与社会》2013年第3期44-56,共13页Science and Society

基　　金：安徽省软科学项目(编号:1302053006);安徽省人文社科重点基地项目(编号:SK2012B536);中央高校基本科研项目(编号:WK2110250004)

摘　　要：计算机图形学领域的科学可视化与传播学有着紧密的交叉,形成的科学成果的视觉传播是一个值得关注的新兴领域。本文从2012年中国与世界十大科技进展的新闻图片对比入手,引出科学成果视觉表达领域国内外的差距问题,结合顶级科学期刊Nature、Science的封面故事以及设计实践经验展开案例分析。指出科学成果在视觉表达时应选准视觉表征的核心元素,以丰富的科学内涵、生动准确的视觉形式来表现科学内容乃至哲学理念,实现更为有效的科学传播效果。In the field of computer graphics, scientific visualization and communication are cross-re- lated closely~ their scientific results--visual communication -is an emerging ~ield that is worthy of attention. Starting with news pictures contrast of 2012 top ten science and technology progress in China and in the world, this paper examines the gap of scientific achievements in the field of visual expression between at home and abroad, and conducts case studies combining with the cover stories and the experiences of designing practice in Nature and Science. It points out that in the visual ex- pression of scientific principles and even philosophical concepts, accurate visual representation of the core elements should be chosen, along with rich scientific connotation and vivid expressive form, to achieve more effective mass communication.

关 键 词：视觉传播 科学可视化 视觉表征 图说 

分 类 号：TP391.41[自动化与计算机技术—计算机应用技术]