建设大规模定制能力——基于供应链学习视角  

Building Mass Customization Capability: Perspective of Supply Chain Learning

作　　者：陈凌峰[1] 王志强[1] 周文慧[1] 

机构地区：[1]华南理工大学工商管理学院,广州510640

出　　处：《科学学与科学技术管理》2013年第10期161-170,共10页Science of Science and Management of S.& T.

基　　金：国家自然科学基金重点项目(71131003);中央高校基本科研业务费专项资金(2013ZM0122);广东省软科学项目(2011B070400005)

摘　　要：阿里巴巴集团与海尔集团在2012年推出的聚定制战略的成功,再次表明大规模定制是我国制造企业在产品需求多样化时代的一种竞争优势来源。以动态能力观为指导,有助于分析企业供应链学习和内部学习实践在大规模定制能力建设中的作用机制。基于204份有效样本的实证研究结果表明,客户学习和供应商学习两种形式的供应链学习对大规模定制能力并没有直接的作用;企业内部的业务流程改进和定制知识应用在供应链学习与大规模定制能力之间起到了不同的中介作用;总体而言,供应商学习对大规模定制能力建设的作用远超过客户学习的作用。Success of JU-DING-ZHI （clustered customization） promoted by Alibaba Group and Hair in 2012 im- plied mass customization as competitive advantage for Chinese manufacturers in the diversity era. This study tried to reveal the routine fostering mass customization capability from the perspective of supply chain learning. Based on 204 samples, it was empirically tested that either customer learning or supplier learning had no direct effect on- to mass customization capability. Instead, business process improvement and customization knowledge utilization played different roles of mediator between customer learning as well as supplier leaming, and mass customization capability. In total, supplier learning had much more impact upon mass customization capability than customer learning had.

关 键 词：大规模定制能力 供应链学习 业务流程改进 定制知识应用 

分 类 号：F274[经济管理—企业管理]