高职院校图书馆阅读推广营销体系建构的理论与实践——以柳州城市职业学院图书馆为例  

The Theory and Practice of the Library of Higher Vocational College in Constructing the Reading Promotion Marketing System——Taking the Library of Liuzhou City Vocational College as an Example

作　　者：梁超香[1] 蔡明[1] 

机构地区：[1]柳州城市职业学院图书馆,广西柳州545002

出　　处：《科技情报开发与经济》2013年第16期76-78,共3页Sci-Tech Information Development & Economy

基　　金：柳州城市职业学院课题"高职院校图书馆个性化服务模式探究";项目编号:2012c01

摘　　要：目前,我国高职院校图书馆经过几年的建设,图书资源已经相当丰富,图书资源推广服务逐渐成为图书馆的重点工作,但在校大学生的阅读情况令人担忧。简述了高职院校大学生的阅读现状,分析了产生这种现状的原因,探讨了利用营销理念来构建阅读推广体系使图书馆的资源得到有效利用的问题。At present, the book resources of the libraries of higher vocational colleges in China are quite rich through several years＇ construction, and the book resources promotion service has gradually become an important work in the library. However, the reading situation of college students is worrying. This paper briefly expounds the current reading situation of the students of higher vocational college, analyzes the reasons of such situation, and probes into the problem of constructing the reading promotion system by using the marketing concept to make library resources be utilized effectively.

关 键 词：高职院校图书馆 营销理念 阅读推广体系 

分 类 号：G258.6[文化科学—图书馆学]