论现代商品包装审美趣味的变迁  

Vicissitude of Aesthetic Taste in Modern Packaging

作　　者：戴雪红[1] 华思宁[1] 

机构地区：[1]江苏大学,镇江212013

出　　处：《包装工程》2013年第18期73-76,共4页Packaging Engineering

摘　　要：以包装的审美趣味为启示,分析了商品包装从中心化向多元化方向发展。论述了包装审美情趣以效用性、趣味性和文化性的特征为主,在此基础上,提出了包装审美情趣特征,即具有符码的操纵性、阶级的标志性产物以及品位的差异性。Inspired by the aesthetic taste of the packaging,it analyzed the development of the packaging from centricity to pluralism,and discussed that the aesthetic taste of the packaging included that validity,interest and culture.Based on it,it indicated the characteristics of the packaging aesthetic taste,such as code manipulation,order marker and taste diversity.

关 键 词：包装艺术 变迁 审美情趣 

分 类 号：TB482[一般工业技术—包装工程]