国内外奢侈品流通政策研究及启示  

The Policy Study in Luxury Goods Circulation Industry

作　　者：邱琼[1] 

机构地区：[1]中商流通生产力促进中心

出　　处：《财经界》2013年第29期24-26,共3页Money China

摘　　要：近年来,我国奢侈品消费需求增长迅速,许多国际奢侈品牌纷纷进驻国内市场,受国内奢侈品综合税负高、营销体系不完善、市场秩序不规范、奢侈品供给不足、人民币升值等因素影响,大量国内居民赴海外购买奢侈品,造成了巨大消费外流。为此,本文通过总结发达国家奢侈品流通的政策环境,剖析出我国奢侈品流通政策不足之处,最后提出发展我国高端品牌的政策建议,为国内奢侈品行业健康发展营造良好的市场环境,减少消费外流。In recent years, the demand of luxury goods market grows with a continuous high rate in China, which stimulates many International Luxury Groups swarm into China's market. However, China's Luxury Goods Circulation Industry grows in a low-level because of the high tax payment, the deficient marketing system, the bad marketing environment,the shortage of luxury goods and the appreciation of RMB, so that many Chinese people go overseas to buy the luxury goods, which causes a great scale of consumption outflow. This paper is written as follows: the first part summarizes the western countries' policy of luxury goods circulation industry; the second part analyses the policy shortcoming of China's luxury goods circulation industry; the third part gives a suggestion which may promote China's luxury goods industry with a sound and rapid development.

关 键 词：奢侈品流通 政策研究 免税 退税 品牌保护 

分 类 号：F723[经济管理—市场营销]