马云如何掌控阿里巴巴?  

Ma Yun's Four ways to control Ali Empire

作　　者：佟景国 

出　　处：《经理人》2013年第10期36-41,18,共6页Manager

摘　　要：虽然马云个人在阿里巴巴总体股份中占比不高，但他拥有所有内部人的投票代表权，而这支创业队伍成为企业事实上的内部控制人，把马云个人74％的股票权限放大到51％以上。马云采取了平衡术、分身术、明星术、动态术等4手法来掌控阿里巴巴。The listing of Alibaba is regarded as one of the most expected IPOs of internet schemes. But it lies the hidden problem of control. Although Ma Yun does not have high percentage of shares, he owns all the internal voting rights. While the entrepreneurial team becomes the actual controller of the company, Ma Yun's 7.4% shares has been expanded to 51% of its rights. As a small shareholder, how Ma Yun gets effective control of the Alibaba Empire by balancing his equity?

关 键 词：阿里巴巴 马云 内部控制人 代表权 内部人 个人 股份 企业 

分 类 号：F713.36[经济管理—产业经济]