网络嵌入、组织学习与资源承诺的协同演进——基于3家外贸企业转型的案例研究  

The Cooperative Evolution of the Network Embedding,the Organizational Learning and the Resources Commitment: A Case Study Based on the Transformation of Three Companies Engaged in Foreign Trade

作　　者：许晖[1] 许守任[1] 王睿智[1] 

机构地区：[1]南开大学商学院市场营销系

出　　处：《管理世界》2013年第10期142-155,169,共15页Journal of Management World

基　　金：国家自然科学基金项目(71072100);教育部新世纪优秀人才支持计划(NCET-12-0281);中央高校基本科研业务费专项(NKZXA10018)的支持

摘　　要：本文基于国际化过程理论,对3家外贸企业的转型问题进行案例分析。研究发现了实体化、服务化和制造服务一体化3种主要的转型路径;网络嵌入、组织学习和资源承诺是国际化转型的关键要素,并在国际化转型过程中相互作用,协同演进;在不同转型路径中3个关键要素的表现形式和作用机制不同:实体化转型路径中,企业网络演进主要表现为结构嵌入,通过探索式学习来获取客观知识,市场承诺水平更高;服务化转型路径中,网络演进表现为关系嵌入,通过利用式学习获取经验知识,关系承诺水平更高;制造—服务一体化路径中企业需要3个关键要素的协同支持。本研究基于我国外贸企业转型情境深化了国际化过程模型,提炼出外贸企业转型的理论框架和创新路径。Based on the theory of the internationalization process,we have,in this paper,made a case study on the problem of the transition of 3 enterprises engaged in foreign trade. By our study,we have found that there are 3 main transformation paths: substance-ization,service-ization and the integration of the manufacture service,that the embedding,the organizational learning and the resource commitment are the key factors in the international transition,and they affect each other and co-evolve on the paths,that,in different transition paths,the expressive form and the functional mechanism of the 3 key factors are different,that on the path to the transformation of substance-ization,the evolution of the enterprise network mainly finds its expression in the structure embedding,that the level of the market commitment is still higher if the objective knowledge is obtained by the exploring way of leaning,that on the path to the transformation of serving generalization,the network evolution finds its expression in the relation embedding,that the level of the relationship commitment is still higher if the experience knowledge is obtained by the leaning of the way of using,and that,on the path on the integration of manufacturing and service,the enterprises need the coordinate support of 3 key factors. Based on the circumstance of the transformation of China's foreign trade firms,we have,in this study,made the model of internationalization better and refined the theoretical framework of,and the innovative path,on the transformation of foreign trade enterprises.

关 键 词：网络嵌入 组织学习 资源承诺 协同演进 转型路径 

分 类 号：F752[经济管理—国际贸易]