大陆商学院需向国际顶级商学院学习什么——基于十所中外顶级商学院网络主页新闻报道的研究  

What Do Chinese Business Schools Need to Learn from International Top Business Schools——Based on News Reports of Top Business Schools' Network Home Page

作　　者：包国宪[1] 叶杰[1] 

机构地区：[1]兰州大学管理学院,甘肃兰州730000

出　　处：《高等教育研究》2013年第9期73-81,共9页Journal of Higher Education

摘　　要：对十所中外顶级商学院网络主页新闻报道的文本分析发现,大陆商学院存在浮躁的学术风气,贪大求多的新闻观和"读书就是读同学"的思潮,尚未形成真正的学术导向,也尚未对社会媒体给予足够的重视。这说明在过强的人际关系哲学和过弱的现代商业文明背景下,大陆商学院尚未摆脱计划经济的羁绊,具有浓厚的"关门办学"色彩;办学目的过于功利,办学方法过于急躁;对一流商学教育的理解过于简单粗放。大陆商学院应从办学自主权、国际交流、专业性与媒体合作等方面采取有力措施,以解决上述问题。Through news reports of top business schools＇ network home page, it found that Chinese business schools were of blundering academic atmosphere, that news ideal de-sired greatness and success, and that the aim of study was to get acquainted with classmates. It revealed that Chinese business schools hadn＇t formed real academic guidance, or given e-nough attention to the social media. It also showed that under a strong philosophy of inter- personal relationship and a weak background of modern commercial civilization, Chinese bus- iness schools hadn＇t got rid of the fetter of planned economy, with block school-running col-or; the school-running purpose was too utilitarian, the runn!ng method was too impatient, and the understanding of the first-class business education was too simple. Then, some pow-erful measures should be taken in the perspectives of school-running, autonomy, internation-al communication and professional and media cooperation.

关 键 词：商学院 新闻报道 办学理念 办学方法 

分 类 号：G642.0[文化科学—高等教育学] G649.1[文化科学—教育学]